Are you looking for a marketer?
Here are some things I am going to share with you guys if you are going to work with a marketer.
Just want to share a quick introduction of myself
Who I am? What I do? and How this article will help you out in selecting a good marketer?
My name is Sahil Gujral.
I am a digital marketer for the last 1 year and helping the brand to grow on social media. Mainly I have core interest in social media marketing profile in digital marketing. In this article, I am going to tell you about how you can recognize a person with his marketing skill.
We wouldn’t know half the world if someone didn’t market it.
After reading this above line you can be able to know the importance of marketing. Marketing is not only to do sales and pitch anybody in a good way. Marketing is something that if the person buys from you then he will not go somewhere else in searching of that product.
Marketing always starts before creating a product because the marketer has to analysis the need and want of the people to make the worthy product which will help people in some way
Some key factor that will definitely help you out while selecting marketer for your brand are as follow:-
- Communication skills
- The skill of Analysing the data
- Focus
- Passion
- Understanding Of Your Target Market, Every marketing strategy has a target market that you want to reach.
Marketing is the most valuable investment in a business because it gives a direct response and returns that’s why we have to be very careful while selecting the person for marketing because if you market your product in the wrong way or to the wrong audience you will definitely fail.
Good marketing is all about communication as you know very well that we buy only if have a good knowledge of product and that knowledge we get only from the communication which a person gives about his or her product or on packaging
In today's world, the best source of marketing is social media through social media you can check about any brand and understand with which product they are dealing.
As a marketer, I am going to share one experience from my own work which will help you out in understanding that how marketing will make changes anywhere
Social media marketing is not for a huge no. of followers
Many business owners, including me (initially ), have the expectation and a myth. If we are going to post on social media about our business. Our followers and sales would be in huge numbers within 1st month.
BUT BUT BUT….
Now I am going to break this myth. After handling the 5 clients in the last 5 months what I realized is, few of them aren’t happy with the services I was giving to them.
I asked them “I over-delivered what I mentioned, still, you have complaints why? (I have asked politely)
They said “Sahil quality is amazing, you over-delivered I agree, we are getting good reach I agree. But the thing is our followers and sales aren’t increasing but I can see we have only 2 digits followers right now with ZERO SALES”
I asked them “ Are you aware of MTNUT principal?”
He said “ NO”
Then i explained to him about MTNUT principal
MONEY<TIME<NEED<URGENCY<TRUST
Social media marketing or social media managing isn’t about the millions of followers or getting huge sales. It's simply about the presence and the trust factor we will be getting from unknown cold customers.
That's awesome if we will be getting direct sales and huge followers ( it will be the cherry on the cake ) I told him “Let's say if you are running ads and they didn’t covert because of the trust because they don’t know you, so the only way to gain their trust is to post yourself on social media platforms or hire a social media marketer to post about your business. ( So you will get a good number of sales indirectly)
He understood and agreed to continue for further months
And I promised him if we are going to post consistently with the right hastags strategy and quality post we will definitely get a great number of direct sales and followers
Platforms algorithm isn’t in our hand but posting consistently and presenting our business online is in our hands
“Make your customers the hero of your stories.” — Ann Handle
“The best marketing doesn’t feel like marketing.” — Tom Fishburne
The above line explains to you that what marketing is really about.
Hopefully, this article has given you something to think about how you can select a good marketer with good knowledge not only theoretical knowledge but also have practical knowledge. If you inspire a little with this article and want to share your ideas experience or have any further questions then leave a comment below.